The corner of 100th Street and West End Ave in Manhattan has surprisingly changed for a short time. The New York City-based floral designer Lewis Miller and his team turned an iconic phone booth located there into an impressive large-scale floral installation, using so many colorful blooms that they seemed to spill out of the booth’s doors.
This booth is one of the last working public phone booths in New York City. It is a renowned object in Manhattan, and there is even a children’s book written by Peter Ackerman in 2010 about it called The Lonely Phone Booth.
This work if a part of the Miller’s project called Flower Flash, which the designer and his company Lewis Miller Design (LMD) have been realizing since October 2016. Within the project, the team creates impressive floral installations in the most unexpected places in New York City. Earlier, for example, they surprisingly transformed ordinary trash cans into oversized vases overflowed with blooms.
“What initially began as an LMD experiment to reinvigorate and reconnect us to our craft, turned into a beautiful shared experience in a city of millions,” says Lewis Miller about the project. “The Flower Flash is our gift to New Yorkers. We began in October 2016. Our goal is to create a positive, emotional response through flowers. Seeing people’s reactions to our Flower Flashes emphasizes the basic goodness in all people and prioritizes compassion and the need for LMD x NYC to carry on. Your city may be next!”