Most of us have probably had such moments in life when, having met someone, we didn’t exchange contacts and later regretted it. Such occurrences are called missed connections and usually associated with romances. Nowadays, people usually post missed connection ads on special websites but, before the Internet era, they have mainly post ads in newspapers or placed on bulletin boards and on walls in public places. Young New York designers Adria Navarro and Lisa Park return such ads back to the streets with their new art project I Wish I Said Hello. The project focuses on the broad Craigslist network and takes missed connection stories to the public space in a form of sticker art.
For each missed connection story that looks interesting and has a clear location, Adria and Lisa create one sticker with selected text and graphics based on the original description and following a common style. After that, the sticker is printed using shapes and colours that talk about the digital origin of the story and pasted at the exact physical location where that missed connection has happened, to somehow complete the circle of the story.
‘Our goal is not to be another platform for reconnection’, says Adria Navarro, ’rather than to show how social media can sometimes be useless and ironic, to translate a digital network to the real world or just to illustrate the poetics of everyday encounters.’
The authors expect I Wish I Said Hello to be a global project and invite people to participate it. On the project’s website, everyone can download a template and easily produce one’s own sticker with missed connection story.