‘Back to the Start’ commercial by Nexus Productions

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‘Back to the Start’ commercial by Nexus Productions

Back to the Start is a short story about a farmer’s life as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and opting for a more sustainable future. The video has been produced by Nexus Productions for Chipotle Cultivate Foundation, a company which is committed to creating a more sustainable and healthful food supply and to raising awareness concerning food issues.

Chipotle founder Steve Ells met with Johnny Kelly, a director of this commercial, in London to talk about his passionate efforts to source food on a more sustainable and ethical basis. The film is a result of this conversation.

Music legend Willie Nelson, well known for his support of family farmers, was a perfect collaborator for the music. His cover of Coldplay’s highly evocative track The Scientist movingly underscores the animation with Nelson’s voice experience.

The production process is also very interesting. Almost all objects in a scene are real models, created with the help of 3D printing technology. The pace and timeline of the film is captured beautifully in camera using traditional stop frame model animation techniques to track the life of a farmer. Filmed in one sweeping take, the film was painstakingly animated over 4-weeks on one large all-encompassing model background.

‘Back to the Start’ commercial by Nexus Productions

Back to the Start – Making of

Credits for ‘Back to the Start – Making of’:

Production Company: Across The Pond Productions

Executive Producer: Rachna Suri

Executive Producer: Julie Cohen

Production Manager: Beki Gard

Offline Edit: Will Brown

Camera: James Hughes

Motion Graphics: Mike Brookes

Online Edit: Will Brown & Robert Waddilove

Production Secretary: Mikal Habteab


Credits for the original film:

Production Company: Nexus Productions

Nexus Director: Johnny Kelly

Nexus Exec Producer: Cedric Gairard, Chris O’Reilly, Charlotte Bavasso

Nexus Producer: Liz Chan

Nexus Production Managers: Claire Thompson, Alistair Pratten

Director of Photography: Matt Day

3D Previs Lead: Mark Davies

Camera Assistant: Max Halstead

Model Assistant: Joe James

Electrician: Aldo Camileri

Model Rigger: Gary Faulkner

Character Animator: Gary Cureton

Set Animator: Matthew Cooper

Compositors: Alasdair Brotherston, John Taylor

Production Designer: Graham Staughton

Art Department: Gordon Allen, Ben C?t?, Joe Kirton

Studio Manager: Elizabeth Day

Models: Bob @ Artem

Music Supervision: David Leinhart at Duotone Audio

Music Producers: Justin Stanley and Doyle Bramhall

Content Manager: Liz Graves

Artist: Willie Nelson

Sound Design: Barnaby Templer @ Fonic

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