The T-Post magazine was launched by Peter Lundgren in 2004 in Umeå, Sweden. There was a time when the so-called “death of print” was a hot topic. Lundgren thought about how he could breathe new life into a traditional print magazine by transforming it into something new. Finally, he came up with an unconventional idea — to publish a magazine on t-shirts. This concept resulted in the T-Post project, which still exists today.
Fusing a t-shirt with a magazine was an experiment that, as Lundgren claimed, “was not supposed to work”. However, people liked the idea. T-Post started with only five subscribers (its staff), but today, the company sends its wearable magazines to over 50 countries in different parts of the world.
Each t-shirt includes a text on the inside and an illustration of the topic on the front. The stories are different, but they have one thing in common — the authors claim that each article is a slice of our world as they see it. “In all our stories, we tend to openly reflect on what’s happening around us in a time when everything is moving so fast that we hardly ever take the time to,” said Lundgren. T-Post also collaborates with, as they say, the “hottest” artists and designers, as well as with brands and organizations like TEDx or RMH (Respect My Hustle).
These t-shirts are not available at any store. If you want to get them, you need to buy a subscription on the T-Post website. Every month, the subscribers receive a new issue. All the items are made in a limited edition exclusively for current subscribers. And yes, every new issue of the magazine is a surprise.