One more interior design project from Spain – bright and colorful Little Stories kids concept store in Valencia, designed by CLAP Studio. For this project, the designers have created a playful corporate identity that became then a basis for the facade and interior design of the store.
CLAP Studio: ‘For the creation of the corporate image we chose a friendly and simple sans serif typography. The corporate image was completed with a system of lines that helps to represent, articulate and express brand identity in different formats. Once the identity and corporate image of Little Stories had been defined, we started the creation of the concept store. CLAP’s goal was to create an experience for little ones. Every detail is designed to encourage imagination and play but at the same time, highlight the products on display.’
Inside, the store is designed as a single 70 square meters open space with large windows that make the whole interior feel like an enormous shopfront. Almost all surfaces are painted in white and act as a background for the colorful products and graphic elements of the corporate image. The product exhibition is completely adaptable and allows a change of distribution thanks to the small movable stands on the floor and magnetic metal plates on the walls.