‘Mite City’ – amazing commercial by SEHSUCHT

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‘Mite City’ – amazing commercial by Sehsucht

‘Mite City’ – amazing commercial by Sehsucht

Bright Mites, Big City – this futuristic animation film by Mate Steinforth illustrates the development and destruction of a mite population in only 60 seconds. Enough time for cameos of Hello Kitty bobby pins, bright red lollipops, and – tadah!! – the Vorwerk mite blaster Tiger VT265. And for those who skipped their German classes: ‘Stadt der Milben’ means ‘Mite City’ and ‘Mehr Saugkraft. Weniger Mitbewohner’ reads ‘More vacuum power. Fewer roommates’!


Making of video


Client: Vorwerk & Co. KG, Wuppertal/Germany

Head of client marketing Vorwerk Kobold: Felix Withoeft


Agency: Kolle Rebbe, Hamburg/Germany

Creation: Thomas Knuewer, Dennis Krumbe, Stefan Wuebbe

Producer: Bey-Bey Chen

Consultant: Jan Kowalsky, Jessica Gustafsson


Production/Animation: Sehsucht Berlin GmbH & Co. KG, Berlin/Germany

Director/CD: Mate Steinforth

Design: Mate Steinforth, Christian Zschunke, Ronny Schmidt, Jonas Littke

3D: Hannes Weikert, Philipp Broemme, Ronny Schmidt, Christian Zschunke, Helge Kiehl, Chris Hoffmann, Philipp Rudler

Compositing: Sebastian Nozon, Helge Kiehl, Christina Agapitou

Producer: Christian Gemeiner


Music: Supreme Music, Hamburg

Mix: Studio Funk, Hamburg


Making of edit: Christian Zschunke

Making of music: ‘Caribou – Sun (Gandolf Remix)’ (Gandolf) / CC BY 3.0


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